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Launched October 4, 2026
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Digital analytics to grow your product
Amplitude is a digital analytics platform that helps product, marketing and data teams understand how people use their apps and websites. It is used to measure engagement, retention and conversion across the customer journey. Amplitude tracks user events and turns them into funnels, cohorts and behavioral charts. Beyond analytics, it offers experimentation, session replay and feedback tools, and uses AI to surface notable patterns and suggest next steps. Developers can set up tracking by pasting a prompt into an AI coding editor or running a command in the terminal.
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