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Messaging automation for growing products
Customer.io is a messaging automation platform for product and marketing teams that want to send automated, personalized messages. It uses behavioral and profile data about each customer to trigger communication at the right moment. Teams build journeys that span email, push notifications, text messages and in-product messages, all driven by a shared data layer. Results from each send feed back into later messages, helping teams refine campaigns aimed at activation, retention and revenue. The platform combines data handling, messaging and AI features in one product, so fewer separate tools are needed to run lifecycle marketing.
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