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Email and SMS marketing for ecommerce
Klaviyo is a marketing automation platform built mainly for ecommerce brands that sell directly to customers online. It brings email, SMS and other channels together on top of a shared customer data profile. Klaviyo collects purchase history and browsing behavior, often from stores on platforms such as Shopify, and uses it to segment audiences and personalize campaigns and automated flows like abandoned-cart reminders. It also supports channels such as WhatsApp and push notifications. Newer AI agents, including a planning tool called Composer, look at customer data to suggest campaigns, which marketers review and approve before they run, with results tracked in reporting.
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