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Launched October 5, 2026
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Email for SaaS companies
Loops is an email platform made for SaaS companies to handle marketing campaigns, product updates and transactional messages in one place. It is aimed at startups and growing software teams that want a simpler alternative to combining several email tools. Each contact has a single record shared across campaigns, automated lifecycle sequences and transactional messages such as sign-up confirmations and trial reminders. Emails are built with a clean editor, and events from the product can trigger automated loops. Loops also supports use by AI agents. Keeping all email types tied to the same contact data helps teams communicate consistently from early waitlist through later growth.
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