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Launched September 30, 2026
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Customer data platform for every team
Segment is a customer data platform, owned by Twilio, that collects user data from websites, apps and other tools and sends it to the places a company needs it. It is used by product, marketing and data teams who want one reliable source of customer data. Teams install Segment once and route events to hundreds of analytics, marketing and warehouse destinations without separate integrations for each. Segment combines activity from different devices and channels into unified customer profiles that update in real time, which teams can use to build audiences and personalize campaigns. Its website now lives on Twilio.com.
