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Launched September 28, 2026
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Simple, privacy-focused website analytics
Umami is an open-source, privacy-focused web analytics tool and an alternative to Google Analytics. It is designed for website owners and product teams who want traffic insights without cookies or the collection of personal data. A single dashboard shows pageviews, visitors, bounce rate, visit duration, referrers, locations, devices and browsers, with filters for any date range. Beyond basic traffic, Umami covers funnels, retention, user journeys, campaign attribution and revenue tracking. It can be self-hosted on your own server or used through Umami Cloud, and its lightweight script has little effect on page load times.
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